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Marketing Working Student (m/f/d) - AI Driven & Content

München
Part-time
Intern / Student

Your Team

We are looking for an ambitious, AI-native marketing generalist who actively supports our relational marketing and brand marketing approach and helps turn content, research, and systems into real impact.

If you live and breathe brand, marketing, and creativity — and see AI not as a toy but as a productivity multiplier — you will fit right in.

Your playing field at Gini

Content Research & Drafting

  • You research topics around banking, insurance, and AI and support the editorial planning process.

  • You conduct keyword research and develop structured content outlines.

  • You write first drafts for articles and verify content through fact-checking and source research.

Publishing & Social

  • You maintain and publish content in the CMS and optimize it for SEO.

  • You create LinkedIn posts and prepare content for social media.

  • You design simple graphics in Canva and prepare assets for newsletters.

Research & Insights

  • You analyze competitors and structure the most important insights.

  • You scout trends in fintech, AI, and marketing.

  • You summarize studies, reports, and industry analyses in a clear and accessible way.

AI & Workflow

  • You test new AI tools for content and marketing processes.

  • You optimize prompts and support the development of efficient content workflows.

Skills to be successful

  • You are studying marketing, communication, media management, journalism, or a comparable field (late Bachelor’s or early Master’s).

  • You have excellent German and English writing skills.

  • You work in a structured way, think analytically, and are curious about new topics.

  • You are confident using AI tools such as ChatGPT, Claude, or similar applications.

  • You have a basic understanding of SEO and first experience with Canva.

  • You work independently, show initiative, and like to think one step ahead.

More important than perfect skills:
 You think proactively. You contribute ideas. You do not wait for instructions. You are genuinely interested in brands, marketing, technology, and the people behind them.

Your perks

  • Flexible working hours: Shape your workday in a way that fits your rhythm best

  • Vacation:  30 days of paid vacation

  • Food: €3 meal allowance per working day in our high-quality employee restaurant

  • Team & culture: Regular team and company events and an open, feedback-driven culture with real team spirit

  • Mobility: Free underground parking and JobRad leasing with attractive tax benefits 

  • Equipment: State-of-the-art Apple devices and ergonomic office equipment for productive work

  • Lots of different team events: we know how important team cohesion is, so we regularly organize team and company-wide events and activities

  • Shared feedback culture with purpose: a feedback-driven culture full of purpose and community. Click on kununu and Glassdoor to find out what our employees and candidates are saying about Gini

Sounds like the right challenge for you?

Get in touch with us!

Julia Partusch-Asik

HR Manager & Dog lover

julia.partusch@gini.net


About us

Founded in 2011 Gini is a well-established award-winning FinTech company disrupting the banking, e-commerce, and insurance sector. Our most well-known product is our Gini photo payment software assistant, which is integrated into over 90% of German banking apps. With this and other products, we aim to improve everyone's quality of life by simplifying tedious tasks through automation. What’s special about us: We place a high value on autonomy, which we integrate into our daily work life with flat hierarchies. We have four core values that are essential to our collaboration at Gini: Excellence, Opportunities rather than Risks, Love, and Commitment & Responsibility. You can find more details about our values and the way we work together at Gini in our handbook.
We are very proud to have received several awards in recent years, including "Top Employer 2020" from Focus, "Financial Product of the Year 2022," and "Top Company" from kununu for 2023, 2024, and 2025.